It is important that real
estate agents be aware of the real estate license laws of
advertising you do must be truthful and not misleading. Be sure to check
your facts when you make a statement about a property.
salesperson cannot advertise property in her or his own name. They must
always advertise in the name of their employing broker or agency.
cannot be structured so that they look like a non-agent placed them. They
must clearly indicate the property is being offered by a real estate
when a property is not “listed” with the MLS and is being offered
privately, if the owner is an agent this must be disclosed.
agent can advertise the listings of another firm only with permission of the
listing firm and the listing firm must have the permission of their seller
client. (It doesn’t require written permission)
advertising of another firms listings must be updated at least every 72
hours and must clearly state that it is not listed with the advertising
cannot modify the listing of another agency without their permission.
you are going to allow other firms to advertise your listings your
seller/clients must agree to this.
telephone marketing can only be done between 9:00 A.M. and 9:00 P.M. and
com-ply with all of the do-not-call regulations.
agent cannot place a “For Sale” sign on a property without the written
consent of the property owner
page of a web site and every electronic advertising communication must have:
agent’s name and office address
name of the broker the agent is affiliated with
states where the agent holds a real estate license
specific properties are being advertised you must include the date on
which the information was last updated
type of broadcast electronic marketing must have a clear no cost opt out
Please note that these are
Christopher O'Brien Ashe ABR, GRI, PSCS
Coach, Consultant, Speaker, Mediator & Peace Worker